Rabobank’s latest quarterly report on the global poultry market for the fourth quarter of 2025 confirms that the industry continues to enjoy strong and stable growth. This is supported by contained prices, balanced production, and dynamic international trade, despite health and geopolitical challenges.
According to the analysis, the balance between supply and demand has allowed poultry to cement its position as the most accessible and resilient animal protein. Rabobank forecasts growth of 2.5% for 2025—consistent with the 2.6% recorded in 2024—driven by its competitiveness, availability, and high acceptance by consumers worldwide.
The report highlights that food inflation continues to drive up the cost of proteins such as beef, pork, and eggs, which reinforces poultry’s role as an affordable alternative that does not compromise on nutritional value. In addition, the decline in feed prices has improved profitability for producers, especially in Asia, Europe, Africa, and the Americas.
Nevertheless, supply has grown at markedly different rates in different regions. While Europe, the Middle East, Africa, and Latin America show modest growth due to a shortage of breeding birds, Asia is leading the way: China grew by 7% in the first half of 2025, and countries such as Turkey, the Philippines, and Vietnam recorded increases of between 4% and 5%.
In terms of trade, the sector has shown resilience despite temporary restrictions due to avian influenza in Brazil and tariff tensions in the United States. Thailand, Russia, Ukraine, China, and Turkey have shown the highest export growth this year, while Brazil, the European Union, and the US have experienced temporary setbacks.
Rabobank warns that avian influenza remains the biggest health threat to the industry. With the onset of winter in the northern hemisphere, the risk of new outbreaks increases. This makes it ever more urgent to implement biosecurity measures and preventive vaccination plans, such as those already in place in South Africa.
Despite these challenges, the report maintains a positive outlook: strong demand, efficient production, and international cooperation will underpin poultry’s global leadership as a key pillar of food security and global trade in animal proteins.
Chile is performing particularly well in this regard. According to data from Chilean Customs, ChileCarne expects chicken exports to close 2025 with a 28% increase in value, totaling around $460 million USD, and a 14% increase in volume, increasing over 190 thousand tons compared to 2024. Approximately 85% of the value exported and 68% of the volume is destined for North America, with the United States, Puerto Rico, Mexico, and Canada as the main markets. This reflects the competitiveness and growing international standing of the Chilean poultry industry.
